Excerpted from the Charleston
Regional Business Journal
January 31, 2011
Cupcake on wheels
“Remember the sound of the ice cream truck tooling around your neighborhood like the pied piper of cool goodness as you begged your parents for spare change before it got too far down the street?
“This is better.
“Cupcake, the Charleston-based gourmet cupcake maker, is going to start rolling around town and making deliveries on demand or … wait for it … giving away those spongy, cakey, icing-laden masterpieces just because.
“With a stated mission of “Delivering Happiness to area homes and businesses,” the Cupcake Mobile will roll out by mid-February, making cupcake deliveries in the Charleston and Mount Pleasant areas. For $8 and the purchase of a minimum dozen cupcakes, you can have a visit from the decked-out delivery truck.”